“It’s time to put Church’s on the map as “The Great State of Flavor” and embody the spirit of the brand in all we do and with every guest interaction,” shared Christina. One Church’s restaurant in Marrero, LA has seen an over 50% boost in sales since adopting the Blaze design. For six restaurants located throughout Louisiana and in Birmingham, Alabama, comparable sales after restaurants re-opened with the new look have been up by an average of nearly 25%. Guests have responded well to the Blaze upgrade. As well as new pendant lighting, new wood-top tables and seating options, new window merchandising, and updated signage all add further brand character to the Blaze package. In restaurants, striking murals reflect Texas heritage, and typography statements share the brand’s promise to bring bold, quality, Texas-style flavor to every experience. Key elements of the new design include “Jal” a chicken icon named for the brand’s signature jalapeño pepper, and a Texas lone star reflective of the brand’s original roots in San Antonio. The new Blaze Restaurant Design celebrates the brand’s rich 70-year heritage as the home of Bold, Texas-inspired flavors and authentic hospitality. The next step in Church’s brand upgrade began in 2019 with new menu boards, uniforms, packaging, and digital presence. “We’re going to be busy in these next few years,” Christina said, “but I am confident that our focus on building profitable sales and traffic, along with working together with our franchisees will position the brand for success.” As well, the brand is also proceeding with a major restaurant re-imaging program to entice new and existing guests alike. This proves we are ready to push ahead with even bigger initiatives, knowing that we have laid the groundwork for what promises be some of our most dynamic and successful years.”Ĭhristina’s top priorities for 2022 are strengthening the supply chain to further support expansion, using predictive guest data to create more personalized brand interactions, optimizing speed of service while maintaining peak quality and freshness, streamlining back-of-house operations to improve employee satisfaction and retention, and utilizing technology to deliver profit-building insights for franchisees. “We not only reached our many milestones, we did so at a time when many restaurants were struggling to simply stay afloat. “Our progress has lived up to our vision,” shared Joe Christina, Chief Executive Officer for the brand. United by the theme “The Path Ahead,” this year’s tour outlined the steps Church’s will take to build on its previous wins. Going forward, Church’s is focusing on becoming the dominant player in the quick-service chicken category, with a series of goals announced during the 2021 Conversation Tour, December 7 th and 8 th. And restaurant teams were re-energized with new designs for restaurants and uniforms, the launch of the brand’s signature Church’s Chicken Sandwich, new restaurant menu boards, training modules, and a new cloud-based POS system. The company continued to enhance its marketing strategy to optimize digital platforms and gained market share, while also saving on annual advertising and media spending. In Southeast Asia and the Middle East, all-new markets like Cambodia and Qatar, were opened successfully. This year alone, dozens of new restaurants opened in the United States and existing foreign markets. During that time, same store sales and overall profitability increased consecutively, generating hefty revenue for franchisees. Brand to Build on Successes in Multiple Business Areas to Continue Rapid Growth and ExpansionĪtlanta, GA ( ) Since 2019, Church’s Chicken® has steadily worked through a five-year strategic plan to substantially grow its global market preference and establish a broad base of loyal guests.
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